In this fast paced world, more people are turning to healthy, great tasting soy-based products like from Why? Partly, it's because the new generation of soy products really taste delicious. Also, it's the realization that adding soy to your diet is one of the healthiest choices a person can make. In fact, the Food and Drug Administration (FDA) has concluded that soy may reduce the risk of heart-disease...the number one killer for adults in the United States and the leading cause of death among women.

Made with soy protein, products are an easy and delicious way to add soy to your diet, while satisfying your craving for your favorite foods like smoked duck, chicken fahita and codfish .

The soy protein concentrate found in Vege One products is a good source of protein and is naturally low in fat, calories and cholesterol and high in fiber. Soy protein contains all the essential amino acids needed by the human body for healthy maintenance and growth. Soy protein is easily digestible and its quality is equal to that of other excellent protein sources like meat, milk or eggs. Nowadays Western scientists have discovered that soy is not just a cholesterol-free alternative to animal proteins, but it's also an important component of a healthy lifestyle. However, people in Asia had already known this fact for centuries. Recent studies have shown that soy protein, when substituted for animal protein, can actually lower total cholesterol and LDL cholesterol (the bad stuff). Lower cholesterol levels translate to a reduced risk of heart disease, the number one killer for adults in the U.S.

Research is also underway on the other potential health benefits of soy including preventing osteoporosis, relieving menopausal symptoms and reducing the risk of breast, colon and prostate cancer.

IFDA Health Claim

On October 20, 1999, the U.S. Food and Drug Administration (FDA) approved a health claim on the relationship between consumption of soy protein and reduced risk of coronary heart disease. This is only the third time that the FDA has allowed heart-healthy labeling for a specific food product-soy protein. The first was for oat bran and the second was for psyllium.

The FDA has concluded, based on the scientific evidence in more than 50 studies, that:

25 grams of soy protein a day, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.

The FDA claim has just made it easier for consumers to understand and realize the health benefits of soy protein. This is great news for several reasons!

  • First, it raises consumer awareness that adding soy to your diet is one of the healthiest choices a person can make.
  • Second, with this labeling, the FDA has just made it easier for consumers to identify soy products that reduce their risk of heart disease.
  • Third, soy just isn't what it used to be. There's a whole new generation of great tasting soy products out there, like Vege One, that make it easier and more delicious than ever to incorporate soy into your diet.

It's important to note that not all soy products are eligible for FDA heart-healthy labeling. To feature the claim, each product must contain 25% of the U.S. Recommended Daily Allowance, which is 6.25 grams of soy protein per serving; and meet other heart healthy standards. It must have: less than 3 grams of fat; less than 1 gram of saturated fat; less than 20 mg of cholesterol; and less than 480 mg of sodium.

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